Tatiana (Lukyanova) Pastukhova was born in Soviet Union in 1978. 

Since early childhood, her primary interest has been understanding how people think and feel and what drives their decisions and behaviour. She dreamt of studying psychology, but at first, destiny prepared a different path for her. She ended up focused on physics and mathematics, where through years of ups and downs she has sharpened her analytical skills. 

After acquiring a Master of Science degree in Physics, she moved to the Netherlands to proceed with a scientific career. But once again, she realised that humans interest her way more than particles, molecules, electrons, and quarks. That led her away from science to the challenging and intriguing environment of e-commerce. 

For many years, Tatiana was responsible for designing and creating solutions for customers of one of the biggest classifieds in the world, part of the eBay Classifieds Group. Successful at creating hyper-productive teams, she started investing more time into coaching for better communication, negotiations and leadership. Given all that experience and a great passion for human psychology, she decided finally to fulfil her dream and formalise her knowledge by earning a full Master of Science degree in Communication, Behaviour and Credibility Analysis at Manchester Metropolitan University.